I quite like Jones Sugar Cane Soda, even though it's very expensive, relatively speaking. One of the things they do is put fortune-cookie-type phrases on the underside of the bottlecap, which is always entertaining.
Today, I treated myself to a bottle, and the cap read You will soon experience great happiness.
It might amuse you to learn that my response upon reading it was not to think, Oh, great, or Oh, rubbish, but rather Hmm. How does one define happiness?
What is happiness, after all? If we grant that it exists as a state, and is attainable, what does it comprise?
There are any number of philosophers (I've been reading them, as I once swore never to do, and actually finding them quite interesting) who would respond that happiness is to be found in striving towards the good life - and when a Greek philosopher says αγαθή ζωή, he doesn't mean the high life, he means the virtuous life, the life of philosophy.
Which begs the question, of course, what is virtue? And why should it lead to happiness?
Virtue, from the Latin virtus, manly excellence. Its equivalent in ancient Greek is ἀρετή, excellence of any quality. So virtue is excellence and - considered in particular - an excellence of moral quality.
What does it mean to be moral? And how does it lead to happiness?
(I prefer to say ethical, because moral is frequently used to refer to behaviour approved in sectarian and not universal contexts. But ethics can be both personal and universal.)
That's a serious question, by the way. I don't see my way clear to answering it.
So, you know. Bottlecaps lead to philosophical wonderments.
Today, I treated myself to a bottle, and the cap read You will soon experience great happiness.
It might amuse you to learn that my response upon reading it was not to think, Oh, great, or Oh, rubbish, but rather Hmm. How does one define happiness?
What is happiness, after all? If we grant that it exists as a state, and is attainable, what does it comprise?
There are any number of philosophers (I've been reading them, as I once swore never to do, and actually finding them quite interesting) who would respond that happiness is to be found in striving towards the good life - and when a Greek philosopher says αγαθή ζωή, he doesn't mean the high life, he means the virtuous life, the life of philosophy.
Which begs the question, of course, what is virtue? And why should it lead to happiness?
Virtue, from the Latin virtus, manly excellence. Its equivalent in ancient Greek is ἀρετή, excellence of any quality. So virtue is excellence and - considered in particular - an excellence of moral quality.
What does it mean to be moral? And how does it lead to happiness?
(I prefer to say ethical, because moral is frequently used to refer to behaviour approved in sectarian and not universal contexts. But ethics can be both personal and universal.)
That's a serious question, by the way. I don't see my way clear to answering it.
So, you know. Bottlecaps lead to philosophical wonderments.